nike free 3.0 channels for the construction of network system, Nike in different periods, all different strategy and key. GaoPuSen think, can be divided into four stages. The first stage is the "blossom everywhere" type of agency times; the second stage is the "network of pure plow" sales system innovation era; the third stage is the custom of the network system of Nike store; the fourth stage is the sports culture supermarket era.
The first stage for 1991 ~ 1999 years during the eight years, can be called "extensive made nets" stage,http://www.nikefreerunxz.com/ called "blossom everywhere" type of agency times; This is the local sports brand the only way for the development of the channel. nike free run womens early channels with brother brand is the local development, even have no brothers brand development, but after a few years of painstaking management, Nike expanded more than 2000 specializes in point, Nike store has the stationing of ark of dense.
In 1999, the total sales were cheap nike free run 35% increase, won the big market face, especially in the north, northwest and Guangdong and other regions become advantage market. For 1999 years for Nike brand construction and lay a solid foundation. But the overall channel seems to meet bottleneck, the dealer's enthusiasm is slack. Distributors called for Nike brand pull the voice of the market more than a wave.
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