BaiTao said, after winning in Athens in 2004, liu xiang became nike free run womens advertisers pet. On the eve of the Olympic Games in Beijing, with the world's brand contract, in that year of Forbes China charts, its 163 million yuan annual income is second only to Yao Ming. BaiTao said he found in the survey, about the outcome of the game with two sets of Nike enterprise solution, however the third case happening to advertisers to complain of the struggle, "sponsorship Nike enterprise can learn more intelligent, no longer for a tree and give up the whole forest."
At the same time,http://www.nikefreerunxz.com/ nike free run enterprise give up direct sponsorship London, and then is complex and serious about the economic situation. June 12, li ning sports issued announcement this year, according to the fourth quarter Nike order amount double-digit year-on-year drop. Earlier, Nike sports also issued the order amount is also called a double-digit percentage decline. At the same time, li ning physical inventory as high as 1.13 billion yuan last year, is twice the level of 2008, Nike sports, especially the international stocks step up to 618 million yuan and 671 million yuan respectively.
The international Olympic committee nike free run 2 survey, 80% of the Olympic sponsors and not get the desired effect, and some even have no effect. No one dare to take the gamble in front a victory in sports marketing of bets type is behind the Nike brand poorer and shortsighted business logic.
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