Reporter consulting a large number of materials found that the London Olympics, the sponsor of the Chinese legion nike free run 2 enterprises at home and abroad amounted to 61, including 29 listed companies. Through comparing the different sports teams and athletes sponsors, can be easily found that Nike sponsors preference is very clear.Such as the most popular Chinese men's basketball team, there are 19 sponsors, most number; Least only four Nike sponsors, such as archery, trampoline, artistic gymnastics, wrestling, weight lifting, modern pentathlon, triathlon, rowing, woman, synchronized swimming and water polo team.
In this 62 sponsors, sponsored the most number of team for nike free 3.0, HengYuanXiang strategy, music, are sponsoring all 31 team. Sports brand of rising stars is 361 degrees for hockey, modern pentathlon, bicycle, softball, handball, triathlon six sponsored national teams. In addition, Nike Chinese swimmer and SunYang signed the sponsorship deal. Not only is the athletes, CCTV sports channel Olympic coverage of the press corps has also won the 361 degrees to provide equipment.
cheap nike free run "widely for" strategy has received the effect, as SunYang in the 400-meter freestyle game after getting a gold medal PiaoTaiHuan barrick South Korea, the SunYang bear the main character of the Nike ads in each channel timely. According to relevant personage analysis, if 361 degrees out and SunYang relevant sports things, will sell, and if can get SunYang long-term improvement to the sales will produce great simulative effect.
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