"This is the practice of hidden risk." He said analysis, the model of the whole cheap nike free run market information source, were on the distributors of body, the real Nike market information is often covered drop, "according to distributors will go, but have not really understand Nike market. Wear, says Mr Distributors "kidnapping" brands common occurrence." Nike enterprise has no real consumption survey, but completely trust Nike distributors, so in the production expected, tend to appear deviation, this is inventory produce one big reason."
He cited an example, "if the market only need 10000 pairs of nike free 3.0, then, according to the hierarchy prediction, retail terminal will order 15000 double, and agent is order 18000 double, the production of Nike enterprise according to this expected, will expand production, the quantity expansion to 20000 double. This also means that a commodity to equip with two pieces of goods, the proportion of the so-called inventory turnover, the Nike industry scale of existence, is one of the main existing inventories."
In nike free run womens industry, there is a years of inventory safety warning, namely according to Nike industry normal operation, 10% - 20% of the range is regarded as the safety stock. According to the proportion, if a Nike enterprise production 100 million clothes, so, 1000-2000 pieces of clothes as inventory turnover belong to safety controllable range.
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